It’s a common mistake that our business is about geographical locations and buildings. But, those of us who are serious about success in this industry know that it’s about one thing: people. People first. People always. Our agents are successful because they know this. Whether they know this from the outset or learn this from our community, our successful agents live to care for the people they represent; they live to care for their sphere of influence; they believe in and practice “givers gain.” This sets us apart and ensures an atmosphere of prosperity that benefits everyone involved.